All Posts

Hey there! Anthyun Mask here, Partner at One Touch NIL Group. It’s Thursday, April 9, 2026, and if you’ve been following the sports world even a little bit lately, you know things look a lot different than they did five years ago. Remember back in 2021 when Name, Image, and Likeness (NIL) was the "Wild West"? People were throwing money at athletes in parking lots, and half the deals were written on napkins. Well, fast-forward to today, and those days are long gone. We are liv

If you’ve been following college sports lately, you know the "Wild West" era of Name, Image, and Likeness (NIL) just got a major software update. We’ve officially moved past the days when a local car dealership deal was the peak of athlete compensation. Since the 2025-26 school year kicked off, a new player has entered the chat: School Revenue Sharing. For athletes and their parents, this has raised a ton of questions. Do I still need a collective? Is the school just going to

Hey there. Anthyun Mask here, Partner at One Touch NIL Group. If you’re an athlete or an entertainer in 2026, you’ve probably had a dozen people slide into your DMs telling you that you’re “leaving money on the table” because you don’t have a subscription platform. The pitch is always the same: “Get your fans to pay $10 a month for exclusive content! It’s passive income!” Sounds great, right? But as someone who spends every day navigating the complexities of Name, Image, and

Hey there! I’m Anthyun Mask, Partner here at One Touch NIL Group. If you’re reading this on Thursday, March 19, 2026, you’ve probably noticed that the landscape of college sports has changed more in the last twelve months than it did in the previous fifty years. Since the House v. NCAA settlement was approved back in June 2025, we’ve entered a "New Era." We’ve moved past the "Wild West" and into a professionalized, data-driven industry. Every day, I get messages from former a

Hey there! I’m Anthyun Mask, a Partner here at One Touch NIL Group. If you’re reading this, you’ve probably noticed that the world of college sports has flipped on its head over the last few years. The Name, Image, and Likeness (NIL) era isn't just a trend, it’s a revolution. And like any revolution, it needs leaders, advocates, and experts to guide the way. At One Touch NIL Group, we’re not just watching the game from the sidelines; we’re rewriting the playbook. We get asked

Let’s be real for a second: the Name, Image, and Likeness (NIL) era is the best thing to happen to college sports since the invention of the forward pass. Finally, athletes can get paid for the hard work they put in both on and off the field. But here’s the catch, with great power comes a whole lot of paperwork and a ton of rules that seem to change every other Tuesday. At One Touch NIL Group, we see it all the time. An athlete lands a dream deal with a local brand, posts a q