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Hey there! Anthyun Mask here, Partner at One Touch NIL Group. If you’ve been following the sports world lately, you know the landscape has shifted. Gone are the days when athletes had to wait for a professional contract to see a dime from their hard work. Today, your Name, Image, and Likeness (NIL) are your biggest assets. But here’s the thing: most athletes and entertainers are chasing one-off endorsement deals. While a quick check for a social media post is great, it’s not

It’s May 2026, and if you’ve been following the college sports world at all over the last year, you know the game has changed: permanently. Since the House v. NCAA settlement kicked in, we’ve seen schools officially start sharing revenue with athletes. For the first time, athletic departments are cutting checks directly to the players. Naturally, this has led to a big question from parents, athletes, and even business owners: “Are school-led NIL deals dead? If the school is p

Look, I get it. The NIL world moves fast. If you’re an athlete or an entertainer in 2026, you’ve probably spent the last few years hearing about "massive deals" and "overnight millionaires." But if we’re being real, for every headline-grabbing contract, there are thousands of talented individuals who are left wondering why their inbox is empty or why the deals they do get feel like a one-off fluke. The "Wild West" era of Name, Image, and Likeness is officially over. We’ve mov

First off, a massive congratulations is in order. On April 1st, the KHSAA officially released the 2026 Archery State Championship Qualifiers, and if you’re reading this because your name (or your kid’s name) is on that list: take a second to soak that in. You’ve outworked thousands of peers to secure a spot among the best in the state. At One Touch NIL Group , we spend a lot of time talking about the "big" sports: football, basketball, baseball. But here’s a little secret we’

If you’re a student-athlete in Louisville right now, you already know the energy is different this month. The sun is finally out, the spring games are drawing crowds, and there’s a buzz in the air that goes way beyond just practice schedules. But here’s the thing: while everyone else is focused on the Derby countdown, the smartest athletes in the city are focusing on their "NIL Season." April 2026 has quietly become the "NIL Month" in Louisville. Between the massive transfer

Hey there, Louisville. It’s Monday, April 13, 2026, and if you haven’t looked at your calendar lately, you’re about to miss the biggest "pre-season" of your business life. I’m Anthyun Mask , Partner here at One Touch NIL Group, and I’m telling you right now: the next three weeks in this city are a goldmine for your personal brand. Usually, when we talk about April in Louisville, everyone’s mind goes straight to the track. But for the modern student-athlete, the real "Run for