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First off, a massive congratulations is in order. On April 1st, the KHSAA officially released the 2026 Archery State Championship Qualifiers, and if you’re reading this because your name (or your kid’s name) is on that list: take a second to soak that in. You’ve outworked thousands of peers to secure a spot among the best in the state. At One Touch NIL Group , we spend a lot of time talking about the "big" sports: football, basketball, baseball. But here’s a little secret we’

If you’re a student-athlete in Louisville right now, you already know the energy is different this month. The sun is finally out, the spring games are drawing crowds, and there’s a buzz in the air that goes way beyond just practice schedules. But here’s the thing: while everyone else is focused on the Derby countdown, the smartest athletes in the city are focusing on their "NIL Season." April 2026 has quietly become the "NIL Month" in Louisville. Between the massive transfer

Hey there, Louisville. It’s Monday, April 13, 2026, and if you haven’t looked at your calendar lately, you’re about to miss the biggest "pre-season" of your business life. I’m Anthyun Mask , Partner here at One Touch NIL Group, and I’m telling you right now: the next three weeks in this city are a goldmine for your personal brand. Usually, when we talk about April in Louisville, everyone’s mind goes straight to the track. But for the modern student-athlete, the real "Run for

Hey there! Anthyun Mask here, Partner at One Touch NIL Group . It’s Thursday, April 9, 2026, and if you’ve been following the sports world even a little bit lately, you know things look a lot different than they did five years ago. Remember back in 2021 when Name, Image, and Likeness (NIL) was the "Wild West"? People were throwing money at athletes in parking lots, and half the deals were written on napkins. Well, fast-forward to today, and those days are long gone. We are li

If you’ve been following college sports lately, you know the "Wild West" era of Name, Image, and Likeness (NIL) just got a major software update. We’ve officially moved past the days when a local car dealership deal was the peak of athlete compensation. Since the 2025-26 school year kicked off, a new player has entered the chat: School Revenue Sharing. For athletes and their parents, this has raised a ton of questions. Do I still need a collective? Is the school just going to

Hey there. Anthyun Mask here, Partner at One Touch NIL Group. If you’re an athlete or an entertainer in 2026, you’ve probably had a dozen people slide into your DMs telling you that you’re “leaving money on the table” because you don’t have a subscription platform. The pitch is always the same: “Get your fans to pay $10 a month for exclusive content! It’s passive income!” Sounds great, right? But as someone who spends every day navigating the complexities of Name, Image, and